November 4, 2008
Unitron Hearing Introduces 360™

A super power hearing instrument with advanced features tailored for severe to profound hearing loss

Sydney NSW – Unitron Hearing announced today the introduction of 360™, an advanced digital hearing solution specially tailored for people with severe to profound hearing loss. 360 is the first super power hearing solution purposely built to allow clients to achieve all the power they need without compromising on advanced features, sound quality or everyday reliability.

360 will address the advanced through essential categories with two distinct offerings, 360+ and 360e. 360+ offers a full complement of advanced innovations designed to deliver high performance even in the most challenging listening environments, while 360e provides solid, reliable performance.

More Usable Power without Feedback
360 delivers enough power to fit hearing losses up to 120 dB, offering an impressive peak output of 141 dB SPL and peak gain of 82 dB SPL (2cc). The feedback management system rapidly detects and suppresses multiple feedback peaks, providing clients with optimal amplification and pure, comfortable listening.

Advanced Features Tailored for Severe to Profound Loss
Leveraging technologies proven highly effective for other degrees of hearing loss, 360 offers an array of advanced features customized for severe to profound hearing loss.

360+ features Speech Enhancement SP, an adaptive technology that is designed to detect and apply up to 8 dB of amplification for speech precisely when it’s needed. Integrated technologies improve speech clarity and ease of listening by separating speech from environmental noise. Further benefits are achieved by applying enhancement over a wider range of input levels and providing choice between broadband and narrowband enhancement.

Additional tailored features include automatic program switching for two distinct environments (autoPro2), antiShock™, bass enhancer, and noise reduction.

Built for Real-Life
360 is built Enviro-Tough™, to deliver reliability and durability for even the most demanding needs of severe to profound users of all ages.  Put through rigorous laboratory testing, 360 demonstrated continuous performance after being exposed to simulated perspiration plus harsh environments with high levels of humidity, heat, dust and debris. Testing also proved that 360 is durable enough to endure long-term, repetitive use of controls and impact on hard surfaces.

“Individuals with severe to profound hearing loss demand the highest quality, durability and performance from their hearing instruments,” explains Cameron Hay, President & CEO, Unitron Hearing. “360 is purpose-built to deliver on what is most important to these wearers, such as the world’s first speech enhancement system designed specifically for severe to profound hearing loss and a feedback management system engineered to deliver the most usable power. Advanced features combined with engineered toughness ensure users can be confident their 360 hearing instruments are up to the challenge of constant, everyday use – even in the most demanding environments.”

There are also a variety of optional solutions with 360 to ease the everyday use of a hearing instrument; including Smart Control, a remote control device for easy and discreet adjustments to various settings.

About Unitron Hearing
Unitron Hearing creates world-class hearing innovations that make everyday listening easier for people with hearing loss. The Company has made it a cornerstone of its business to incorporate purpose-driven innovations into every product category. Unitron Hearing’s global Development Centre is located in Kitchener, Canada, and serves people with hearing loss through international offices and its distribution partners in over 70 countries. For more information, please visit www.unitronhearing.com.au.